WE PROUDLY PRESENT THE BUYING BRAIN

The Buying Brain is an absolute must-read for any marketer wanting to succeed in today’s globally-competitive marketplace. The world’s smartest marketers are already using neuromarketing to create the most effective brands, products, package designs, in-store marketing, and advertising. Now, with the detailed knowledge and hands-on Frameworks packed into every page of The Buying Brain, your company can leverage this 21st century marketing science for maximum competitive advantage.

The Buying Brain is the first book written as a practical neuromarketing guide for marketers. The first book that explains how to apply neuroscience to daily business challenges. The first book to describe the principles of brain behavior that can be used to craft better branding, product and package designs, in-store marketing, and advertising. The first book to give readers the all-important ‘first-mover’ competitive advantage in this fast-growing field.

Founder of NeuroFocus and the world’s leading pioneer in bringing neuroscientific principles into the marketing arena, Dr. Pradeep is the only neuromarketing expert who can deliver the latest neuroscientific principles and tell readers how to make them work in the “real world” business environment. In The Buying Brain, he delivers a treasure trove of never before revealed information -- including over a hundred best practices – that readers can put into practice immediately. As he says, “My goal is for you to put the book down and apply what you learned in your work tomorrow.”

Dr. Pradeep lays out in layman’s terms the rich body of proprietary learnings from NeuroFocus, the world leader in bringing neuroscience knowledge to the world of business. The Buying Brain is a master’s course in neuromarketing, complete with findings from over five years of research and input from the world’s leading neuroscientists and marketing experts.

This is the only book readers need to understand what the buying brain notices, likes, and remembers. A one-stop destination for understanding and applying the very latest neuroscience techniques to the world of marketing. It’s a manual for winning in a world of high-stakes competition.

Readers of The Buying Brain will immediately be able to:

• Specific case studies featuring neuromarketing tools and techniques to build more successful brands, products, package designs, in-store marketing, and advertising

• Reach consumers’ minds at the preconscious, precognitive level, where 95% of all decisions are made

• Engage the unique aspects of male and female brains

• Best Practices to effectively advertise and promote products and services at every point along the consumer journey