Your product is an implicit promise. That promise is fulfilled as your customer experiences your product.
Every product evokes a total consumer experience – from first view to opening to use to post-consumption satisfaction. From a neurological perspective, each step in the path is revealing: What makes the brain want to try your product, enjoy your product, then come back and buy it again and again? How can you design a product that stimulates the subconscious reward centers in the brain? What are the Neurological Iconic Signatures (NIS), the high points of consumers’ interactions with your product? Neurological testing is the only means to capture and analyze the brain’s Deep Subconscious Response to a product. NeuroFocus provides insights and actionable guidance into product concepts, formulations, and design options that can guide innovation or stimulate purchase intent and build brand equity at the level of the brain, where they are formed and reside.
NeuroFocus provides a range of tools to help maximize product development and performance, including:
- Total Consumer Experience (TCE) ™ – Analyzes each stage of a consumer’s interaction with the product through each of the five senses: Sight, Taste, Touch, Sound, and Smell
- Product Concept Testing -- Measures consumers’ deep, subconscious responses to product formulations and attributes
- Neurological Iconic Signature (NIS) ™ Identification – Pinpoints the high points of consumers’ interactions with the product
Case Study: Consumer Electronics
Neurological assessment of popular cell phone designs and functions.
Case Study: Beverage TCE
Brand image impact of consumers' experience of a non-alcoholic beverage