The in-store experience is the culmination of all marketing efforts – the final consumer touchpoint before a sale is made or missed. In-store marketing is also a partnership between the retailer and the advertiser to construct a dual invitation to shop and to buy.
For consumers, the in-store experience can be daunting or delightful, depending on the success of merchandisers’ efforts to entertain and entice. Neurological testing of consumers’ in-store experience provides real-time feedback to marketing efforts and helps ensure maximum effectiveness of store layout and design.
NeuroFocus offers many studies to analyze the neurological effectiveness of in-store marketing efforts, including:
- In-store Mobile Studies – Highlights consumers’ real time, second-by-second subconscious responses to all elements of the in-store experience
- N-Matrix 3D Virtual Testing – Provides a realistic, first-person 3D experience, including the ability to hold and turn a product
- Aisle Design – Analyzes the neurological effectiveness of specific display elements such as shelf talkers, signage, dividers, and pricing tags
Case Study: Shopper Experience
Neurological assessment of old and new Aisle Gondola designs.
Product Paper: N-Matrix 3D
Virtual reproductions of environments and individual elements for neurological testing